About Better Call a Negotiator.

Better Call a Negotiator works tirelessly to protect your interests.

About Better Call a Negotiator

Better Call a Negotiator helps executives, founders, and project leaders navigate complex, high‑stakes negotiations in and with Asia, where cultural nuance and misalignment can quietly destroy value. Created by Jean‑Baptiste Déal, author of Winning with Ancient Wisdom: Negotiation Strategies from Asia and Europe and founder of the Deal Negotiation Institute, the practice combines proven methods with real‑world deal experience to secure better outcomes for both sides.

Gain clarity

Who this is for

  • Leaders preparing or renegotiating critical deals: partnerships, key client contracts, JVs, distribution, or M&A involving Asian and European counterparts.​

  • Teams facing stalled discussions, tense conflicts, or politically sensitive situations where a wrong move is costly and public.​

  • Organizations investing in negotiation capability building through tailored training and programs for their decision‑makers.

Gain control

How support works

Depending on your challenge, Better Call a Negotiator provides focused advisory on a specific deal, coaching around key meetings, or customized training based on your book and field‑tested frameworks. The work is confidential, practical, and designed to fit busy senior schedules, with clear deliverables such as stakeholder maps, negotiation game plans, and preparation/debrief sessions.​

Gain influence

About Jean‑Baptiste

Jean‑Baptiste has led and supported negotiations across Asia and Europe, blending Western strategy tools with Asian and European wisdom traditions to help clients think more clearly under pressure. Based in Hong Kong, he works in English and French with international leaders who need a trusted sparring partner for their most sensitive discussions.​

Selected success stories

  • In 2023, we facilitated discussions with a Chinese State-Owned Enterprise interested in investing and participating in the construction of a 200 MW Solar Power Plant in North Macedonia.

  • Between 2019 to 2022, we identified & qualified 14 projects on behalf of 'Invest Eastern France', program of the 'Grand E-Nov+' agency of the Grand Est region of France.

  • In 2018, on behalf of a French buyer, we managed a crisis following a domestic accident & product recall where the company lost 1.8m Euros. We worked with the supplier, lawyers, and were able to resell the inventory to a third-party.

We provide decision-makers with critical support in Asia in times of crises.

Your next step

If you are preparing for a high‑stakes negotiation and want structured support, the simplest next step is a short discovery call. Share a few lines about your situation, and together you will assess fit and outline a concrete way forward.